Max Factor Lipfinity Velvet Matte Liquid Lip Colour From Velvet Bear 010 delivers full-coverage, long-lasting wear for up to 12 hours with comportable velvet matte finish. This non-drying formula is enriched with Shea Butter to keep your lips feeling hydrated and soft. With a single application, you'll enjoy vibrant color that won't have to be touched up throughout the day.