Mr. Burberry by Burberry is a Woody Aromatic fragrance for men. The nose behind this fragrance is Francis Kurkdjian.
- Top notes are Grapefruit, Cardamom, Tarragon, and Mint;
- Middle notes are Cedar, Birch Leaf, Nutmeg, and Lavender;
- Base notes are Vetiver, Guaiac Wood, Sandalwood, Amberwood, Benzoin, and Oakmoss.
The composition is announced as woody - herbal. Its ingredients are inspired by the tradition of British perfumery. It opens with zesty accords of grapefruit, cardamom, and tarragon. The heart notes include birch leaf, nutmeg oil, and cedar, followed by the base of sandalwood, vetiver, and guaiac wood.
The neck of the glass bottles is decorated with the same gabardine material Burberry uses to make its famous trench coats. The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen.